Bakersfield, CA is a thriving city with a diverse population and a growing culinary scene. In recent years, Mediterranean cuisine has gained significant popularity among residents and tourists alike. This article aims to provide insights into the prospects of starting a Mediterranean restaurant business in Bakersfield, including the required investment and potential returns. Additionally, we will outline suitable locations for setting up a Mediterranean restaurant.
1. Demographic Distribution in Bakersfield, CA:
Bakersfield, CA is home to a diverse population, with varying ethnic backgrounds. A significant portion of the population comprises individuals of Mexican and Hispanic descent. Additionally, Bakersfield has a growing Asian community, primarily from Southeast Asian countries. These diverse demographics offer a great opportunity for businesses to cater to different culinary preferences.
2. Importance of Residential and Commercial Areas:
To establish a successful Mediterranean restaurant business in Bakersfield, it is crucial to analyze the distribution of residential and commercial areas. The residential areas where people live, such as River Oaks, Stockdale, and Seven Oaks, are potential target markets for catering services and casual dining. These areas boast a higher average household income and a preference for quality dining experiences.
3. Business Districts and Commercial Zones:
In addition to residential areas, targeting commercial districts and zones is essential for catering to office workers, tourists, and shoppers. The downtown area, particularly along Truxtun Avenue and Chester Avenue, presents an opportunity for Mediterranean restaurants. The Mill Creek area, with its business parks and large corporations, is another potential location for professionals seeking quick and healthy dining options during lunch breaks.
4. Investment and Returns:
Launching a Mediterranean restaurant business in Bakersfield, CA requires initial capital investment. Factors influencing the total investment include leasehold improvements, kitchen equipment, interior design, staff recruitment, marketing, and operational expenses. On average, expect capital investments of around $250,000 to $500,000, depending on the restaurant’s size and location.
The returns on investment in the Mediterranean restaurant industry can vary based on several factors, including menu pricing, the quality of service, competition, and location. However, with the growing popularity of Mediterranean cuisine in Bakersfield, coupled with the city’s diverse demographics, a wellestablished Mediterranean restaurant can expect a return on investment within 23 years.
5. Ideal Locations:
- Downtown Bakersfield: The downtown area attracts a mix of office workers, tourists, and residents. Setting up a Mediterranean restaurant here can benefit from foot traffic and visibility. Additionally, cultural events, such as the First Friday Art Walk, offer opportunities for increased business.
- Westside Parkway: This area experiences a high volume of traffic due to its proximity to major highways and shopping centers. A Mediterranean restaurant located here has the potential to attract both locals and visitors.
- Marketplace Shopping Centers: Bakersfield’s marketplace shopping centers, such as The Marketplace and The Shops at River Walk, offer a prime location for a Mediterranean restaurant. These centers attract shoppers looking for a gastronomic break and can provide steady foot traffic.
The Mediterranean restaurant industry in Bakersfield, CA presents a promising business opportunity due to the city’s diverse population, growing culinary trends, and various potential locations. While the initial investment may vary, successful establishments can expect favorable returns within a few years. By targeting both residential and commercial areas, entrepreneurs can tap into Bakersfield’s burgeoning Mediterranean food scene and provide residents and visitors with an authentic and delightful dining experience.